The brief:
Write a press ad to present Talisker as the perfect Father's Day gift for rugged, outdoorsy dads.

The process:
In February 2018, I had the pleasure of art directing a shoot for Talisker whisky on the Isle of Skye. It was slap bang in the middle of the Beast from the East, but luckily the sun was shining in our little patch of the Highlands.

In the lead up to the shoot, I spent weeks concepting social content, display ads and the press ad you see here. Talisker is the North Face of the whisky world, so I wanted to create something that really celebrated our greying adventurers. Something a million miles away from the feet-up-with-a-beer-watch-the-footy Father's Day ads that roll around every June. Something that not only encouraged the gift of Talisker, but also the gift of taking dad out on a good old adventure.

The results:
A heartwarming campaign that was activated in national press and display advertising.