Hey, I’m Ethan

I’m a copy, brand and creative all-rounder obsessed with getting results. I’m super organised, experienced managing people and can spot a typo or layout mistake a mile off.

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I write copy, dream up ideas and build brands that connect with people

Here are a few of my favourite projects:

🏆 Defining Filestage’s brand personality and tone of voice

🏆 Making a TV ad that inspired 100s of people to write a will

🏆 Creating the story for an IPA that appeared across London

🏆 Naming the world’s first protein ketchup, “In The Buff”

If there’s a problem to solve or metric to move, I’m all over it

I’ll dig through the data, explore best practices and experiment to find what works. Here are some of my highlights:

🏆 Boosting key page conversion rates by up to 400%

🏆 4x growth in organic traffic through SEO

🏆 600% ROAS* increase from a landing page experiment

🏆 Quote tool increasing prospects by 50%

*That's "return on ad spend" for the non-marketing geeks

What people say about me

  • "He brings new ideas, fantastic creative skills, and a genuine drive for excellence."

    Nicola Wylie
    Copywriter at Filestage

  • "He built the brand from the ground up and helped turn Filestage into one of the top online proofing solutions."

    Radu Vladislav
    Head of Growth Marketing at Filestage

  • "Ethan possesses a rare talent for UX writing. His work consistently elevated the user experience."

    Ekene Chikwendu
    Product Designer at Filestage

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