The brief:

Create an exclusive brochure for the new Honda NSX

The process:

How do you get the attention of a prospect being sent dozens of car brochures a week?Simple. You don’t send them a brochure.

Instead, I worked with an art director to create a luxurious coffee table book that could tell the story of the NSX in a beautiful and tactile way. Combining descriptive copy with inspirational quotes from the engineering team behind the car, we created a limited run of 350 oversized books that were sent out to leads across Europe.