The brief:

Create an explainer video to show how Filestage takes the pain out of your review and approval process.

The process:

I was the lead creative on this project, responsible for the strategy, script and production with our animation agency.

I worked with the leadership team, sales and customer success to identify our prospects’ biggest pain points. Then I developed the key messages that would fuel the creative brief.

Then for the fun part! I wrote the script and worked on the creative concept with our animation agency, handling all feedback between the agency and internal stakeholders.

The results:

In an A/B test on the homepage, the explainer video increased conversion from 0.66% to 0.77%.