The brief:

Create a direct mail piece to complement Deliveroo’s Food Freedom campaign.

The process:

In 2018, I worked on a range of direct mail, email and B2B projects with Deliveroo. This two-sided flyer was one of my favourites.

They had a proven formula for the layout and structure, so I focused on having fun with the copy, warming people up to the idea of ordering Deliveroo.

The results:

A playful direct mail ad that was rolled out all over the UK.